13. Building B2B enterprise software w/ Yousef Wadi, founder @ Nestrom

Yousef Wadi is a Computer Engineer who has been building online products for well over 10 years. He’s worked with global organizations (Microsoft and Yahoo!) and startups (Arabia Weather and Nestrom). Yousef founded Nestrom in 2016 to solve field management issues for the agricultural industry. Today Nestrom is a QHSE management platform serving enterprise customers in manufacturing, construction, agriculture and more. These include Al-Futtaim Group, Nabil and Fine Hygienic Holding.

On the episode, we talk about Nestrom’s pivot and get into the details of building software for large enterprise customers in the Middle East. We discuss personas, sales, pricing and managing feature requests.