138: How To Niche Down When You Hate Niching

Discover how to easily niche down, even if (especially if) you hate the idea of niching! In this episode, Christine shares her secrets behind effective niche selection and why it’s crucial for your business, especially if you resist the concept. 

Selecting the right niche and wondering which niche is best or most profitable for your business is a universal challenge among online entrepreneurs. If you are unsure of the best niche for you, or if you feel clear on your niche but want to resonate more with your ideal audience—this episode is for you! 

In this episode, you’ll hear about:

• The Importance of Niching: Niching down is a crucial aspect of successful online entrepreneurship, impacting visibility and client attraction.
• Why resisting niching is a common challenge for entrepreneurs, regardless of business size or stage + how to overcome this challenge.
• The #1 Marketing Secret for Online Entrepreneurs: The episode explores the top-secret used by seven and eight-figure entrepreneurs, like John Lee Dumas of Entrepreneurs On Fire.
• How To Identify Your Ideal Client: Get clear on your "cloneable client" – someone you've worked with, adore, and would love to replicate in your business.
• Overcoming Resistance to Niching: Overcome the fear of leaving potential clients out by letting go of scarcity mindset and trusting the niching process.
• Connecting With Your Why: Reconnect with your "why" and identify the specific individuals you take a stand for in order to simplify the niching process.
• Why YOU Are Your Niche: Reflect on your favorite clients; they are often a reflection of your niche.

…and so much more! 

“The people who need you the most are the ones who need to see themselves in your content. They need to hear themselves in your content.” - Christine Amerman 

“If you don't have the clients that you want, you're probably trying to speak to everybody and you really will end up speaking to nobody” - Christine Amerman 

Have a question or topic you’d like to see covered on the podcast? Go to www.lifewithpassion.com/podcast and I’ll create a custom episode just for you!