08: How to be a Podcast Guest POWERHOUSE!

Today, Christine outlines her concrete and proven steps that she used to get on podcasts and double her business in the first year she used this strategy—without spending any money on ads.

She starts by explaining the obvious and not-so-obvious benefits and how niching plays a critical factor in finding the perfect podcasts for you. Christine then goes into detail about the elements of a winning pitch that gets the "YES!"

Also provided is a detailed checklist of best practices before, during, and after the interview to nurture an authentic relationship that makes both an impact and income for you.

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HIGHLIGHTS
08:59 Choose 3 to 5 niche podcasts
12:28 Create a powerful, customized pitch
19:25 Include 3 to 5 potential topics, areas of expertise & a short bio
23:45 What to do before, during & after the interview
34:01 Making an impact and income

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QUOTES
11:21 "Look on iTunes for ones that have less than a hundred reviews. We do not have access to the actual data on downloads to be able to say, oh, this is exactly the size of podcasts that's right for me, but I find that number of reviews, that's a fairly accurate way of judging the size of an audience."

15:14 "Generic pitches do not get yeses. What gets a yes is the same thing that gets you a job interview in terms of your resume, and that's that you customize your pitch to make it look like you're the perfect guest. Just like you're the perfect candidate for the job."

21:09 "It's your job to look at the list of topics and interviews that they've done in the past and to make sure that you send ones that are in line. So if somebody is only talking about strategy on their show, don't send them something that's mindset-related."

28:11 "Pro bonus tip: Look for ways to give examples and analogies in the interview that relate to the work that you do. This is called embedding or seeding and it's very powerful because, as my friend Steph Crowder taught me, adults learn from examples and from stories and analogies."

31:44 "Go leave a review. This is gold for them. That is currency that they cannot buy for themselves and it really matters and its so easy to do on iTunes. Just go leave an honest review, they will see it. And they will also see your name."

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