How to Talk to Customers About Your Business Idea with Rob Fitzpatrick, Author of The Mom Test
- Author
- Mohamad Zaraket
- Published
- Fri 05 Mar 2021
- Episode Link
- https://lessonsofinnovation.com/podcast/4-how-to-talk-to-customers-about-your-business-idea-with-rob-fitzpatrick-author-of-the-mom-test/
If you are wondering how you should talk to customers about your business idea without introducing any bias and gain useful insights, then this episode is for you, as I speak to the well-known tech entrepreneur Rob Fitzpatrick about just that.
Rob Fitzpatrick is a serial entrepreneur, a Y Combinator alum, and the author of ‘The Mom Test’, which we discuss in today’s episode. Rob has designed start-up education programs for a bunch of accelerators, taught at Oxford and UCL, and built products used globally by brands like Sony and MTV.
In today’s episode, we speak about,
- The Mom Test - why you should not ask anyone if your business idea is a good idea?
- How to ask questions that bring you valuable insights instead of empty promises?
- Don’t mention your idea too soon if you want to avoid customer bias
- Ask questions about your customers’ life instead of your business idea
- The types of bad data to be aware of and avoid
- The sort of questions you should prepare and ask.
- Pitch only if you're going to ask for commitments; else you are just seeking approvals.
- When you should move on, to build the product or pivot?
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