#22 - How to navigate the evolution of your podcast to transformed your business ?

Join us on this episode as Theresa Cantley, the voice behind "The C-Suite Mentorship" shares her podcasting evolution, from its humble beginnings at a Whole Foods to becoming a beacon for C-suite entrepreneurs. Discover how Teresa blends real-life stories with expert coaching to empower business leaders. Plus, get a peek into the powerful tools and strategies that streamline her podcasting process. Don't miss this episode packed with inspiration and practical advice for podcasters at any level.

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Links & Resources

Spotify : https://www.spotify.com/

Website : https://theresacantley.com/

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Instagram : https://www.instagram.com/theresacantley

Facebook : https://web.facebook.com/theresaccantley

YouTube : https://www.youtube.com/@theresacantley

Twitter : https://twitter.com/theresacantley

LinkedIn: https://www.linkedin.com/in/andrewfrazier/

Timestamps

The evolution of podcast name (00:00:12) Teresa discusses the process of changing her podcast's name and the reasons behind each change.

Elevator pitch challenge (00:02:20) Teresa describes her podcast's focus on real-life experiences, coaching, and strategies for CEOs.

Incorporating interviews (00:03:52) Teresa explains how she incorporates both solo episodes and interviews in her podcast.

Content preparation and recording (00:11:24) Teresa discusses her approach to preparing and recording podcast episodes, including the challenges of sticking to a schedule.

Repurposing and publishing content (00:12:53) Teresa explains the process of repurposing and publishing podcast content, including the involvement of her team.

Podcasting as thought leadership (00:16:27) Teresa highlights the role of podcasting in showcasing thought leadership and justifying the investment in a podcasting team.

Most memorable episode (00:19:17) Teresa shares the impactful story of interviewing her best friend, who was diagnosed with cancer during the recession while they were shutting down their retail store.

Legacy of Impact (00:22:21) The significant impact of the episode on listeners and the legacy of storytelling through podcasting.

Unseen Impact of Podcasting (00:24:45) The impact of podcasting on the lives of unknown listeners and the legacy created through storytelling.

Advice for Podcasters (00:26:37) Teresa's advice on starting a podcast, being consistent, and investing in a team for growth.

Believing in Yourself (00:28:55) Teresa's journey from caring about others' opinions to embracing authenticity and using podcasting as a tool to share her message.