Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement
- Author
- Less Than Likely
- Published
- Tue 24 May 2022
- Episode Link
- None
Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We have a great conversation about what a calm business looks like, and how we can all achieve it.
Where the conversation went:
- We dive right into Kerstin’s unique way of being as an educator and entrepreneur, including her commitment to anti-hustle.
- Kerstin introduces the concept of a Calm Business and the creation of her Calm Business Review, which you can download for free from Kerstin’s site.
- Why Kerstin calls herself an accidental entrepreneur and how she found herself with a successful online business.
- What does a calm business look like?
- Kerstin talks about her experimental nature and its role in her business.
- It becomes clear that Kerstin had created multiple “businesses” and careers in her past before launching her current iteration.
- The importance of a safety net, and what that means.
- Kerstin breaks down the many courses she offers and how they support solo business owners.
- The question of how to grow in an unexpected way, without taking on a big team or run ads, etc.
- Why anti-hustle is so important to Kerstin and all of us.
- Kate and Scott debrief
Links mentioned in the episode:
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