#76 The crucial role of comms in mergers and acquisitions

In this episode of the Less Chatter, More Matter podcast, we’re diving head-first into the critical role of communications during mergers and acquisitions (M&As). 

Why, you ask? Because if you’ve never had to find out your workplace has been sold via a media announcement on a social media platform - have you ever really lived?

Unfortunately, this is not uncommon - which is why this episode outlines the potential chaos and consequences of poor communication surrounding an M&A while providing a comprehensive guide on how to. do the exact opposite: manage your comms effectively throughout the M&A process. 

Some of our key topics include initial preparation, stakeholder mapping, scenario planning, developing key messages, executing a tactical plan, and maintaining long-term communication efforts post-merger. 

For the rest? Well, you’ll have to tune in to find out!

Links mentioned in this episode:

• Template packs
• Episode 14: Know the difference between a comms strategy and a comms plan
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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