#115 Building your personal brand and making LinkedIn work for you (ft. Fady Ramzy)

If you’ve ever opened LinkedIn, stared at the blank post box, and thought, “What do I even say?”—this episode is for you.

Fady Ramzy is an international digital communications consultant, LinkedIn top creator, and trainer for LinkedIn Top Voices. He’s passionate about helping professionals and leaders stop lurking and start leveraging LinkedIn to build an authentic, strategic personal brand.

In this episode, Fady shares practical, no-fluff advice on how to show up online without feeling like a self-promoter. He unpacks his signature frameworks for consistent, human-first content—including the “3 specifics” and “3 Cs”—and shares how AI tools can support your creativity and workflow (without sounding robotic).

We talk about:

• Overcoming the fear of judgment and perfectionism
• Why value matters more than volume
• How to find your content sweet spot by blending personal stories with professional insights
• The mindset shifts that help you stay consistent and connected on LinkedIn

Whether you're a communicator, executive, small business owner, or just someone ready to show up more intentionally online, this episode will help you feel more confident, clear, and aligned in your content.

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Links mentioned in this episode:

• Fady’s LinkedIn
• Fady’s website
• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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