The Psychology of Pricing: How Your Mindset Affects Your Bottom Line

Highlights from this week’s conversation include:

• Casey’s Background and Founder Journey (0:44)
• The Intersection of Pricing and Psychology (2:47)
• Connecting Arts to Sales Skills (5:10)
• Understanding Customer Perception (7:00)
• The Role of Self-Limiting Beliefs (9:07)
• Practicing New Mindsets (14:02)
• Measuring Progress in Mindset Change (16:48)
• Belief Precedes Action (20:58)
• Quantifying Pricing Execution Gaps (24:17)
• Mindset vs. Frameworks in Pricing (28:11)
• Tools for Decision-Making (30:46)
• The Mission Behind Fearless Pricing (00:32:02)
• Impact of Pricing on Business Value (34:58)
• Value vs. Cost (38:17)
• Psychographics in B2B (41:29)
• Living a Life of Significance (43:16)
• Connecting with Casey (47:11)

Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives. Learn more at www.legendaryexits.com. 

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.