Building a Magnetic Legal Brand on LinkedIn

In this episode of Legal Currents, host Will McCreight sits down with Tony Albrecht—former litigator turned entrepreneur and founder of Contender—to discuss how lawyers can grow a magnetic personal brand using LinkedIn. Tony shares how authenticity, storytelling, and strategy can build trust and generate referrals, talent, and visibility for attorneys. He also shares his favorite low-barrier strategies for engaging with others, how AI can (and shouldn’t) be used in content creation, and why getting outside your comfort zone is key to professional growth.

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