Involving the business sector in LED
- Author
- Shawn Cunningham and Mesopartner
- Published
- Thu 19 Apr 2007
- Episode Link
- http://ledcast.net/involving_the_business_sector_in_led
Why is it often difficult to involve the business sector in LED? What can you do to raise their interest? At one point, we refer to Malcolm Gladwell's concept of "connectors". More information on this is available at http://www.gladwell.com/tippingpoint/tp_excerpt2.html.
