Increasing engagement in learning with Bianca Baumann - No. 74
- Author
- Bianca Baumann, Robin Petterd
- Published
- Mon 05 Aug 2019
- Episode Link
- https://www.sproutlabs.com.au/blog/increasing-engagement-in-learning-with-bianca-baumann
In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies.
She summarises the key strategies as being:
- focusing on emotional impact
- communicating visually
- engaging writing
The interview explores each of these strategies in more depth.
Useful links on marketing and learning
- Find out more about Bianca
- Download Bianca Baumann’s Little Black Book of Marketing and L&D
- The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs
