What separates a salesperson from a true closer? In this high-energy episode of Leads2Deals, Scott Morse sits down with real estate legend Jerry Norton, a dealmaker whose name is etched into the “Mount Rushmore” of wholesaling. From cutting his teeth in Detroit’s toughest markets to building a seven-figure empire, Jerry has seen it all — and today, he shares the blueprint.
Together, Scott and Jerry break down why “telling ain’t selling”, how trust and confidence outweigh price in closing deals, and the power of asking the right questions at the right time. They dive deep into strategies for positioning, negotiation, and follow-up, including how to comp at scale, why posture matters more than price, and why the fortune is in the fifth to twelfth follow-up.
Packed with stories, proven sales principles, and practical tactics, this episode is a masterclass for wholesalers, investors, and anyone in sales who wants to close more deals with confidence.
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📌 Follow Jerry Norton
👉 Instagram: https://www.instagram.com/flippingmastery/
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👉 Website: https://flippingmastery.com/
👉 LinkedIn: https://www.linkedin.com/in/jerrynorton/
👉 Facebook: https://www.facebook.com/JerryLeeNorton
📌 Connect with Scott:
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