Michael and Jennifer Petracci: Scaling Heart: What Happens When Your Personal Story Becomes Your Business Strategy

About Michael and Jennifer Petracci:

Dr. Michael Petracci, DC, and Jennifer Petracci, co-owners of Foundations Chiropractic, turned their daughter’s neurological challenges into a mission of neurologically focused chiropractic care. A 2013 University of Western States graduate, Dr. Mike specializes in pediatric and prenatal care with multiple certifications, including Pediatric and Family Chiropractic and Activator Methods. As a PX Certified Pro Doc, he uses INSiGHT Scanning to help kids with ADHD, Autism, Anxiety, and Sensory Processing Disorder.

Jennifer, formerly an artist, became COO after their daughter’s “perfect storm” inspired her to champion this approach. She leads operations and education, helping families discover its impact. Together, they serve their community with neurologically focused care, creating a foundation for health and wellness that starts with the nervous system.

In this episode, Dean Newlund, Michael, and Jennifer Petracci discuss:

• Starting and running a family business inspired by personal experience
• Educating and building trust with families about neurologically focused chiropractic care
• Overcoming skepticism and the challenge of parental commitment
• Balancing emotional investment with the need to let go when families aren’t ready
• Staying motivated and resilient by focusing on positive outcomes and “expecting miracles”

Key Takeaways:

• Families seeking neurologically focused chiropractic care must commit to structured care plans with frequent visits, because only repetition and consistency allow the nervous system to rewire and regulate effectively.
• Educating families about chiropractic’s neurological benefits demands patience and clear communication, since many initially dismiss it as unnecessary or “snake oil” until they personally see results in their children.
• Practitioners need to balance their desire to help every child with the reality that some parents will not commit, which means learning to let go without guilt while focusing on those ready to embrace the process.
• Viewing each child’s transformation as a potential miracle keeps both parents and practitioners motivated, reframing frustration into gratitude and fueling the perseverance needed to sustain long-term impact.

"One of the most important parts of taking care of somebody, from a neurologic perspective, is care planning, and making sure that the care plan is right… It takes repetition in neurology.” — Michael Petracci

"A lot of what I see helps this to work is a trust in the other person.” — Jennifer Petracci

Connect with Michael and Jennifer Petracci:  

Website: http://www.foundationschiropracticllc.com/

Email: [email protected]

LinkedIn: www.linkedin.com/in/DrMikePetracci-FoundationsChiropracticllc

Facebook: http://www.facebook.com/foundations.chiropractic.llc

Instagram: https://www.instagram.com/foundationschiropracticllc/

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

X (Twitter): https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: [email protected]

Phone: 1-800-926-7370

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.