Episode 37: Whitney Bromberg Hawkings - From Fashion Exec to Floral Industry Disruptor

For nearly 20 years, Whitney Bromberg Hawkings worked alongside iconic fashion designer and filmmaker, Tom Ford, as one of his most trusted team members. Then, she left her beloved industry behind with a mission to disrupt the outdated floral industry with FLOWERBX.

Whitney started working for Tom Ford while he was the Creative Director at Gucci in Paris. Eventually, she rose to the position of Senior Vice President of Communications at his own fashion brand, TOM FORD. In 2016, Whitney resigned from her executive position to found FLOWERBX, the online flower delivery service that’s slated to become the first global flower brand.

In just over three years, she’s expanded FLOWERBX from the U.K. and France to over 20 countries across Europe. While the company continues to focus on strengthening and growing their European markets, it also just launched in its first U.S. location—New York City.

Learn how this native Texan found her place within the European fashion world and discover why she ultimately chose the path to entrepreneurship in this week’s donothing podcast.

• U.S. Website
• U.K. Website
• Facebook
• Instagram

• Tools of Titans, by Tim Ferris
• Shoe Dog, by Phil Knight