27 - Marketing Expert & Pro Surfer, Christo Hall

On Todays show Christo shares his ‘Life Changing Question’  - “What do I want to be known for?”  A question that has transformed the fortunes of many individuals and businesses.

Christo also covers

• How he moved from being a pro-surfer to marketing expert, helping 1,000’s of businesses to increase their profitability
• The importance of managing the perception of your brand and why its important to go against the crowd.
• How De Beers shifted the ‘perception’ of diamonds and made it them the ‘romantic’ gesture that they are today.
• What happened when he recently dropped his pants on stage.
• Why he recommends drinking sparkling water from champagne glasses as a way engage the team.
• The importance of ‘celebration’ and ‘gratitude’ for business success.

Resources mentioned in the show

BasicBananas.com/blast-off http://www.basicbananas.com/blast-off Discount code: Bees

Books

These two books:

https://www.amazon.com/s?ie=UTF8&page=1&rh=n%3A283155%2Cp_27%3AFranziska%20Iseli

‘Predictably Irrational’ by Dan Ariely, Influence by Robert Cialdini