171: Mistakes Business Owners Are Making With Their Marketing With Valentina Borbone & Kevin Bees, Profit Maximisation Expert

Valentina Borbone has taught Digital Marketing for blue-chip organizations and small businesses since 2008. Valentina heads up an experienced team of 19 at Banter Group, a full-service, can-do marketing agency. She prides herself on being down-to-earth, completely transparent and helping businesses achieve great success by offering marketing support from experienced professionals.  With an extensive agency-side marketing career spanning 20+ years, Valentina and her team have worked across most industry sectors and enjoy the challenge of finding solutions.

Valentina shared in this episode:

• How her life transformed when she became a mum and was made redundant.
• How her desire for marketing and helping business owners led to starting her own business.
• How she grew to 8 employees in just 8 months.
• How she set up her business so her team can work flexible hours and be with their family.
• The importance of being Collaborative, Creative, and Constructive.
• How conversations lead to solutions.
• How she dealt with post-natal blues by speaking it out loud.
• Mistakes business owners are making with marketing, and what to do about it
• Her Life Changing Questions:

What are you built for?  What is my purpose in life? How can I help people?

• How she helped people during the bushfires, baking food and sheltering pets.  How has she been able to join the board to help with disability services for kids
• And how she helps by giving 20 people jobs and helping them thrive with their families.

Habits that have given her success: 

• #1 is discipline - start 6.20 am every day, non negotiable
• Daily task list, with 3 non-negotiable each day.
• Empower your people, no micro-managing.
• Teach, not tell.
• Routines are important; planning quarterly in advance.
• Delete, Delegate or Do it.  No double touching of emails.
• Why you should not give up - keep going.  Stick to what you are good at, and get help with
• And much more.

Resources mentioned in this episode: ChatGPT

https://www.instagram.com/banter.group/

https://www.bantergroup.com.au/

If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au