The Delusion of Digital Transformation - 002
- Author
- Rob Llewellyn
- Published
- Thu 06 Dec 2018
- Episode Link
- https://robllewellyn.com/2
Rob Llewellyn first takes a look at the nice business delusion that Phil Rosenzweig wrote about in his book "The Halo Effect". He then introduces a 10th delusion that thousands of companies are falling foul of - the delusion of digital transformation.
