Which Motivates More, Loss or Reward?

Episode #691: If there’s one thing I’ve learned about my leadership career is that people avoid loss. Research shows that the fear of losing something is more motivational than the opportunity to be rewarded for something. So if you can either get a reward or you would not lose something. Which one would motivate you more? And guess what it is will motivate you more? It’s gonna be Loss Aversion.

This is from the book titled: "Indistractable" by Nir Eyal

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