The Necessary Art of Persuasion

Episode #742

The author of the HBR article worked with Sr. Business Leaders, studying them for 12 years. 8 years later, he studied lower-level managers of cross-functional teams. He found that the best of both were persuasive by being great in 4 areas. Bottom line: Persuasion is not convincing and selling. Persuasion is learning and negotiating.

• I found the article online here: https://ldrtribe.com/2FNNlJf