E7: Be brave and do it with Ruby Raut

Have you ever wondered about the environmental impact of disposable period products? Join me as I sit down with Ruby Raut, the Co-Founder and CEO of WUKA, a brand committed to reducing the use of these products through their innovative, sustainable period underwear. Ruby shares the inspiration that led to the creation of WUKA and discusses the challenges she faced in changing habits and perspectives around period products. Tune in for an enlightening conversation about sustainability and the ground breaking work of WUKA.

Growing up, Ruby lived in a household dominated by women. Yet, the topic of periods remained shrouded in taboos and restrictions. We discuss these cultural beliefs and the pressing need for proper education and hygiene practices in this episode. Ruby shares the personal experiences that led to the creation of WUKA, a solution that not only addresses environmental concerns but also societal taboos. Listen as we examine the need for open conversations about periods and women's health in general.

Beyond creating a sustainable product, Ruby's journey also involves navigating the business world with tenacity. She shares her experiences, from networking to securing funding for her start-up, revealing the resilience required to run a bootstrapped company. We also discuss leadership styles, the importance of fostering a positive work culture, and maintaining a healthy work-life balance. Ruby's story is a testament to the indomitable spirit of immigrant families and their drive to succeed. Be prepared to be inspired as you join us for this engaging conversation.

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