The Minutes Matter with Amber Zins
- Author
- Geoff Welch
- Published
- Wed 27 Aug 2025
- Episode Link
- None
When a COO admits she hates flying but plans the next trip before the wheels touch down, you know you’re in for a candid conversation.
In this episode, I sit down with Amber Zins, Chief Operating Officer at Northrim Bank, to talk about building leaders by growing your own, setting clear guardrails, and giving people runway.
Amber traces her path from the University of Alaska Fairbanks, south to KPMG in Anchorage, and onto Northrim bank.
We dig into steadying emotion at work, learning by doing (yes, rolling up your sleeves at the teller line), and budgeting your minutes so both family and team get your best.
You’ll hear practical wisdom on self-advocacy, intentional development vs. “plug-and-play” hiring, and why progress beats perfection every time.
Also: a reminder that, like it or not, leadership and parenting are a lot alike.
My free PDF, “The 5 Secrets of Impossibly Effective Teams,” will show you the simple leadership moves that help teams unlock their full potential and deliver outsized results—without burning out. Grab your copy now at geoffwelch.com/secrets
