328: Stephen Carl: Conscious eCommerce and Your Digital Marketing Strategy

Stephen Carl is the founder of Needle Movement, a digital strategy company focused on conscious eCommerce. Stephen began his digital career as an early employee at an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories: not-for-profit, luxury fashion, home, and horticulture – all with the common thread of translating early digital trends into revenue growth.

With Needle Movement, Stephen decided that his true calling was to take part in the greater good – the emerging wave of retail brands that make a real difference through sustainability and social impact.

He helps these mission-driven brands navigate the wild world of digital marketing, steering them towards the big wins and away from expensive mistakes.

Stephen lives in Brooklyn, is a vegetarian and tends to get animated when discussing single-use plastics. He has had previous speaking engagements at Luxury Interactive, SearchCon and Predictive Summit.

What We Discuss With Stephen Carl In This Episode

• Current trends in conscious ecommerce and digital marketing
• How to become known as a conscious ecommerce company
• Maximizing the effectiveness of your email marketing sequence and overall strategy
• Social media and content creation tips for engaging your audience
• How to move the needle and build on the current success of your business

Episode Transcript Highlights

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