Cristina Jones, Chief Engagement Officer of Salesforce.org

Cristina Jones is an intentional storyteller with a focus on action, impact, and culture. As Chief Engagement Officer at Salesforce.org, Cristina and her team use world-class storytelling to reach new audiences, spotlighting Salesforce.org as the technology platform built to power purpose. 

In this episode Cristina defines what “action leadership” is, and the obligation as a leader— at any level— to make room for every voice, and that you don’t have to change who you are in order to be an effective leader. 

What I loved most about this episode is when Cristina describes what it means to make space for “soul work” and joy inside of the work you do every day. 

Cristina believes that when people and communities thrive, business thrives. Her team integrates customer advocacy, media partnerships, and influencer strategies to build lasting relationships. In 2020, Cristina was named to the Ebony Power 100, and was featured in the World Woman Foundation’s #ShesMyHero campaign.

Find Cristina here on LinkedIn and here on Twitter. 

Check out all things Dia Bondi here.