Samuel Whitelock’s Leadership MASTERCLASS: Secrets of All Blacks Culture & 100+ Test Match Legend

In this episode, I sit down with Samuel Whitelock, the most capped All Black in history and a true rugby legend, to explore his journey from the farm fields of New Zealand to the pinnacle of international rugby.

Samuel reflects on the challenges and triumphs of his career, his upbringing in a competitive family of four boys, and the values that shaped him both on and off the field. Along the way, we dive into his unique bond with Razor Robertson and the unforgettable lessons that defined their partnership.


We cover:

Samuel’s rural upbringing and how wrestling with his brothers prepared him for life as an All Black.

The hilarious story of locking a babysitter out of the house and learning lessons on accountability.

His relationship with Razor Robertson, including the famous "Rooster vs. Sheepdog" leadership analogy.

What it means to "darken the jersey" and leave a legacy in one of the world’s most iconic teams.

The highs and lows of balancing family, fatherhood, and a career at the top of international sport.


If you’re interested in leadership, teamwork, and the lessons learned from a life in high-performance sport, this candid and inspiring conversation with Samuel Whitelock is a must-listen.

This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz

Get your copy of Samuel Whitelock’s book here - https://www.harpercollins.co.nz/9781775542506/view-from-the-second-row/

Follow Samuel on Instagram here - https://www.instagram.com/samuelwhitelock/?hl=en

Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery  - https://www.jjlaughlin.com/newsletter


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James Laughlin is a High-Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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