60. Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In

In the world of business, yet again, things looks grim.

A brewing trade war, the uncharted fallout of artificial intelligence, and political upheaval around the world...

All these factors have created an atmosphere of business uncertainty. Marketing jobs and budgets face the specter of the chopping block once again, and many are taking a "batten down the hatches" approach.

But at a time like this, it's important to remember: when everyone else goes quiet, your voice carries that much further.

And so in this episode, we're revisiting a pivotal conversation with Joe Pulizzi from the peak of the Covid lockdowns.

When uncertainty was at its worst, he shared the story of how he raised the multi-million-dollar brand "Content Marketing Institute" from the ashes of an entrepreneurial venture that failed during the Great Recession.

By "going big" on branded media when everyone else went home, that fledgling company changed marketing forever, rebranding the notion of "Content Marketing" and forging a media empire.

Pulizzi would go on to launch the "Content Marketing World" conference, write three best-selling books and co-launch “This Old Marketing” the podcast.

And his advice will come as a breath of fresh air for communications professionals who are uncertain about what comes after 2025.

It certainly did for Dusty in 2020. As he reveals for the first time in this episode, he was close to despair about the future of Podcamp Media when he first had this conversation with Joe.

But the interview forced Dusty to take a deep breath, double down on his podcast content marketing strategy, and dig in on making Podcamp Media succeed.

And here we are today.
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