The Four Objectives to Effective Legal Marketing
- Author
- LAWsome
- Published
- Sat 14 Mar 2020
- Episode Link
- https://www.thelawsomepodcast.com
By focusing on objectives like Attraction, Conversion, Branding, and Delight, legal marketers can segment their activities properly and ensure their strategy covers a spectrum, not just a slice, of what’s required to be successful in marketing.
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