Attorneys Investing in Digital Advertising: here’s everything you need to know.

Author: Consultwebs
Published: Tue 01 Mar 2022
Episode Link: https://lawsome.libsyn.com/attorneys-digital-advertising

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.

In today’s episode, Tanner is accompanied by Matt Smyers, digital advertising advisor here at Consultwebs. He’s a non practicing attorney who brings more than a decade of experience in the legal marketing profession.

Together they sit down to talk about what's new in legal digital advertising: including local services ads (LSAs), new updates like the LSAs Vicinity and PPC.

Key Takeaways:

[0:19] Introduction.

[1:00] How’s the overall search landscape in legal marketing?

[5:13] Differences between LSAs and PPC.

[8:31] Conversion rate commonalities between LSAs and PPC.

[9:55] LSAs tips and tricks.

[11:11] More info. about LSAs.

[12:12] The “messy middle” and why it matters.

[18:38] How social proof helps the “messy middle”

[23:20] How do lawyers address one-to-one attribution?

[29:05] Last thoughts and best way to contact Matt Smyers.

Best way to contact Matt Smyers: