In our latest episode of the Lava Academy Podcast, we welcome the multi-talented geoscientist and marketing strategist Jessica Poteet for a fascinating conversation about Iceland’s fiery landscape, her personal journey, and the unique challenges of living on one of the world’s most volcanically active islands.
Jessica, originally from the United States, first came to Iceland on a hiking trip—and was so captivated by the raw beauty of the land that she quit her job in Silicon Valley and bought a one-way ticket back. Since then, she has built a thriving career in travel technology and communications, while also sharing her deep passion for geology as an admin of the hugely popular Iceland Geology Facebook group, which now has more than 160,000 members worldwide.
In the episode, Jessica explains what makes Iceland such a geological treasure compared to other volcanic regions, and why recent eruptions on the Reykjanes Peninsula are both scientifically significant and a reminder of the power beneath our feet. She also talks about her mission to combat misinformation during eruptions, offering science-based insights while encouraging respect for nature and safety.
Hosts: Iain MacKinnon, Lava Master at Lava Show, and Jon Heidar Ragnheidarson, Sales and Marketing Manager at Lava Show.
Link: Iceland Geology Facebook group