Ep.6: How to embed giving back into your business model

In this episode, we welcome Jen Couldrey, Executive Director at The Upside Foundation, and Ben Zifkin, Founder and CEO at Hubba. Ben has built a reputation as a founder who values giving back and paying forward his success - whether volunteering his time as a mentor or sitting on the board of the Upside Foundation. Over the years, Jen and Ben have built a movement within the Canadian startup ecosystem, amassing an army of over 250 founders who have pledged a percentage of their equity to their favourite charity through The Upside Foundation. Tune in as Jenn Patterson, CMO at Next Canada, chats with them about why startup founders should think about embedding giving back into their business model from day 1.