075: Coaching Sonja Symone on Positioning an Anti-Burnout Private Podcast Lead Magnet

Seeking a more authentic way to connect with your audience without overwhelming them with more to-do’s? Tune into this episode of Launch Your Private Podcast, where we coach Sonja Symone, a stress reduction coach and founder of Harmony, Not Hustle Media Company, on designing a private podcast that generates leads and builds deep, lasting engagement with her community.

Timestamps:

[0:00] Introduction to the episode and Sonja Symone’s background and why she’s rebuilding with audio.

[5:04] Mapping her ecosystem: public podcast, 1:1 coaching, and plans for a membership.

[8:27] Identifying the core problem: success without balance and the toll on mental health.

[12:57] Why Sonja rejects a one-size-fits-all framework and co-creates solutions with each client.

[20:34] Sonja’s audience doesn’t want DIY courses—they want interaction and support.

[21:58] Repurposing course content into private podcasts: how to start small and test.

[23:50] Nora reframes the hook: positioning around anti-burnout instead of balance.

[26:00] Creating empowered listeners: “You’re not the problem—you’re the answer.”

[27:57] Can a mindset shift be the win? Lindsay explains why it’s ideal for a lead magnet.

[36:05] Why multiple private feeds make user experience easier inside memberships.

[38:00] Real examples of creators monetizing audio-only memberships with great success.

Links mentioned:

http://www.sonjathompkins.com

sonjathompkins.com/podcast

https:Instagram.com/sonjasymone

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