067: Coaching Alex Howson on Launching a Private Podcast for Conversion

Are you an educator or course creator looking to deepen audience engagement and convert hesitant learners? In this episode of Launch Your Private Podcast, we coach Alex Howson—medical writer, educator, and founder of Write CME Pro—on designing a private podcast that not only supports health professionals transitioning into freelance medical writing and continuing education but also converts them into loyal clients.

Timestamps:

[0:00] Introduction to the episode and Alex Howson's niche: Continuing education for healthcare 

[4:03] Customer journey mapping insights for slow-moving audiences

[8:04] Positioning the private podcast as a conversion tool

[10:05] Addressing fears in investing in professional development

[13:02] Psychological barriers: Needs, beliefs, and career transition fears

[17:29] Academic burnout parallels in freelance transitions

[21:06] Confidence-building through storytelling and relatable journeys

[29:07] Repurposing public content for intimate learning experiences

[34:03] Aspirational storytelling via freelance writer interviews

[37:05] Validating programs with testimonials and case studies

[41:33] Strategic reuse of public content: Accessibility vs. exclusivity

[46:07] Closing takeaways and action steps for listeners

Links mentioned:

https://www.alexhowson.com/

Podcast: Write Medicine 

Book: WriteCME Roadmap: How to Thrive in CME with No Experience, No Network, and No Clue

Program: WriteCME Pro

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