043: How Sara Cleto and Brittany Warman Turned $200 into a 36% Conversion Rate and 1,843 Enrollments with a Private Podcast

Curious about how a private podcast could transform your niche online school by deepening student engagement and driving enrollment?

In today’s episode, we’re thrilled to chat with Dr. Sara Cleto and Dr. Brittany Warman, renowned folklorists and co-founders of The Carterhaugh School of Folklore and the Fantastic. They'll share insights on how they've used private podcasts not only to enhance their teaching but also to boost lead generation for their niche online school.

Timestamps:

[0:00] Introduction to Sara Cleto and Brittany Warman, and the Carter Hall School of Folklore and the Fantastic.

[3:25] The transition from academic life to entrepreneurship and the establishment of their unique educational platform.

[5:09] Discovery of private podcasts and their decision to implement this tool in their business.

[10:23] How they use private podcasts as a lead generation tool and its effectiveness in their marketing strategy.

[14:18] The advantages of using private podcasts over other forms of content delivery.

[17:48] Discussion on the direct feedback and responses from their audience concerning the private podcasts.

[21:15] Current status and future plans for using their private podcast series in their educational business model.

[25:17] Closing thoughts on the power of starting before everything is perfect and the ease of podcast creation using specific tools.

Links mentioned:

Website: http://www.carterhaughschool.com

Lead Magnet: https://carterhaughschool.com/carterhaugh-folk-magic/

Facebook Page: https://www.facebook.com/carterhaughschool

Facebook Group: https://www.facebook.com/groups/carterhaughschool/

Patreon: https://www.patreon.com/carterhaughschool

Instagram: https://www.instagram.com/carterhaugh.school/

Twitter: https://twitter.com/carterhaughllc

YouTube: https://www.youtube.com/channel/UCmltLkSoR6HsjnFl-rOe6UA

TikTok: https://www.tiktok.com/@carterhaughschool

Pinterest: https://www.pinterest.com/Carterhaughschool/

Freebie: "Folk Magic: 10 Things You Can Do TODAY to Make Your Life More Magical Through Folklore" is practical inspiration for simple ways to add a touch of enchantment to your day. https://carterhaughschool.com/carterhaugh-folk-magic/

"Write Like a Witch" private podcast lead magnet/freebie : https://carterhaughschool.lpages.co/write-like-a-witch-private-podcast/

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