036: When Elizabeth Goddard’s Private Pod Consumption Rates Beat Email and Chatbots Open Rates

Are you seeking innovative ways to engage your audience and offer more flexible content options? In this episode, we're joined by Elizabeth Goddard, an online business strategist and expert in creating dynamic, multi-offer business ecosystems. Elizabeth has harnessed the power of private podcasts to transform the way she delivers content and connects with her diverse audience, particularly those who are neurodivergent.

[0:00] Introduction to the episode and discussion on the role of audio in making business content accessible and the benefits of experimenting in business.

[2:25] Elizabeth shares her journey from handling multiple offers to creating a business model that suits her lifestyle.

[5:17] How simplifying technology and product offerings can enhance business operations and customer satisfaction.

[7:08] The value of transparency and authenticity in business, and how it aligns with customer expectations.

[11:04] Discussing the personal challenges that shape business strategies and the concept of being 'worth the wait'.

[13:00] Elizabeth's backstory with Lindsay, from their first meeting to her engagement with Hello Audio.

[16:27] How parenthood and lifestyle changes influenced Elizabeth's increased consumption of audio content and her subsequent all-in approach to using Hello Audio for her courses.

[19:37] The impact of private podcast feeds on course completion rates and the ease of access for neurodivergent individuals.

[21:11] Elizabeth shares her experience hosting her first summit with a private podcast feed for all access pass holders and the positive reception.

[25:00] Analysis of engagement metrics from the summit and how private podcast feeds helped maintain and increase audience engagement over time.

[31:33] Plans to improve accessibility and reduce barriers for future events by integrating private podcast feeds more seamlessly.

[34:06] Utilizing private podcast feeds in evergreen funnels to enhance the effectiveness of webinars and increase course sales.

[39:00] Reflection on the data-driven insights gained from using private podcast feeds and the importance of adapting business models based on these insights.

[42:40] The concept of a sales-focused private podcast to update followers on new products and offers.

[44:18] The challenges of maintaining consistency in messaging across various platforms and the potential benefits of a dedicated sales podcast.

Links mentioned:

https://www.elizabethgoddard.co.uk

https://www.elizabethgoddard.co.uk/pod

https://www.instagram.com/elizabethgoddard_uk

Day of Voxer free training: https://elizabethgoddard.co.uk/magical

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