From a primal scream to a menacing whisper as you brandish the machete, there are many methods of conveying thoughts and ideas to our fellow humans. The motives are limitless and the means just as much. Are we trying to sell our recipient a product, or an idea? Are we attempting to kill them with kindness, or bullets? Or, as Mike so eloquently puts it: 'Am I eating it, fighting it or f***ing it?'