People Over Profit: What That Really Takes in Landscaping (w/ Michael Tomaino)

The green industry is addicted to growth, but at what cost? In this brutally honest episode, we expose the uncomfortable reality behind some of the industry's most celebrated success stories. We sit down with Michael Tomaino, owner of LandCrafters Florida, to have a raw, no-nonsense conversation about how the landscaping industry is prioritizing profit over people, and what needs to change. Michael shares his journey from consulting to landscaping, how his upside-down org chart puts crews first, and why so many industry veterans are questioning everything. This episode challenges the status quo and offers a blueprint for building a company people actually want to work for, and stay with.

Key Discussion Points:

• How to build a landscape company that truly puts people first

• The downside of chasing revenue at the expense of your team

• Why "growth at all costs" is destroying culture and retention

• Tangible strategies for recognition, retention, and incentives

• How promoting from within builds trust with both clients and crews

• Why most private equity deals in landscaping are short-sighted

• What a sustainable landscape business actually looks like