Balancing Authenticity and Client Appeal in Your Brand Design with Amber Duffney

Author: Jennifer Lander
Published: Wed 14 May 2025
Episode Link: None

Welcome back to Landing Imperfect! In this episode, Jen Lander sits down with Amber, an ADHD neurospicy homeschooling mom, certified life coach, and now brand designer and strategist. Amber shares her journey from life coaching to branding, offering practical advice for heart-led female coaches and entrepreneurs looking to build authentic, stand-out brands. Together with guest Amy, they dive deep into what makes branding truly work, common mistakes to avoid, and how to tell when it’s time for a rebrand. Amber also discusses balancing business with family life, the importance of staying true to your values, and how mindset can make or break your brand transformation. Whether you're thinking about revamping your business image or just curious about personal branding, this episode is packed with actionable insights and heartfelt stories to inspire your next steps. Let’s jump in!

00:00 Branding Issues: Wrong Clients Attracted

05:27 Brand Identity Requires Foundational Work

07:01 Clarifying Employment Offers

10:47 Strategic Branding Beats Random Design

15:33 "Intuitive, Inexplicable Process"

17:00 Coaching Through Emotional Awareness

20:14 Brand Audit for Alignment

23:15 "Designer to Coach Transition"

27:42 Outsource Design or Define Brand

31:31 "Choosing a 'Done For You' Provider"

36:23 Authenticity in Personal Branding

37:11 DIY Branding Tips