#47 - Building Brands and Empowering Mama Entrepreneurs with Heather Lackey

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In this episode of Ladies Kickin Ass, we have the pleasure of hosting Heather Lackey, the passionate owner of Spotlight Social Media from Gilbert, AZ. Heather is an incredible entrepreneur who specializes in social media marketing for small businesses. Join us as we explore her inspiring journey, her dedication to empowering her daughter and future generations, and the importance of building a supportive community of women.

Episode Highlights:

1. More is "Caught than Taught": Heather shares her insights on being an entrepreneurial mama and the importance of setting an example for our children, particularly our daughters, to break through glass ceilings and embrace their limitless potential.

2. The Power of Pivoting: Learn about Heather's personal journey from being an elementary school teacher to building a successful lash artist business and ultimately transitioning into social media management. Discover how embracing change and taking control of your life can lead to incredible opportunities.

3. Creating a New Ripple: Heather and the host discuss the steps they are taking to change their family trees and break free from the struggles they experienced growing up. Discover how they are paving the way for a brighter future and empowering their children to do the same.

4. Overcoming Childhood Struggles: Join the conversation as Heather and the host share their insights on breaking free from the limitations of their own childhood experiences. They explore the importance of not projecting their past struggles onto their own children and teach them the value of hard work versus entitlement.

5. Social Media for Small Businesses: Heather sheds light on the significance of having an active presence on social media for small businesses. They debunk common myths and emphasize the importance of connecting with clients and audiences authentically. Learn why followers are more than just numbers and how to view them as individuals.

6. The Essence of Social Media: Discover why social media goes beyond monetization and instant gratification. Heather explains how it serves as an extension of your business's identity and showcases your unique brand. She also shares insightful tips on crafting an effective Instagram bio.

7. The Power of Women's Communities: Heather and the host delve into the importance of being part of a supportive community of women. They discuss the benefits of collaboration, encouragement, and shared experiences, empowering each other to thrive personally and professionally.

8. 10 Social Media Tips: Tune in to gain valuable insights from Heather as she shares her top 10 social media tips. For easy reference, a PDF list is provided for listeners to have these tips on hand.

Don't miss this empowering episode with Heather Lackey as she shares her journey, wisdom, and actionable social media strategies for small businesses. Join us in the conversation and take your brand to new heights!

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