#16 - Should I ask my customers for a review? My Top 4 Tips!

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In the past, small home service businesses have depended largely on word-of-mouth marketing to attract customers and maintain that great reputation. But in the age of the internet, this is no longer really the case anymore. Although word of mouth remains crucial to the success of the home service industry businesses, the channels in which people have to voice their opinions and their feelings are abundant and honestly in your face! Customer reviews become an important part of each homeowners buying decision. Today a customer’s bad experience can often be accompanied by a negative review on Google or Yelp, even Facebook, or a rant on Angi or Home Advisor or other places where you do business or gain referrals.  But don’t fret. If you are doing good things and you are making changes in your industry, there are always going to be haters and judges. How you respond to those comments is very important and we are going to talk about that today in this week’s episode… Should I ask my customers for a review?

Ok, so this whole review game for the home industry has really expanded and has really become impactful for the good and for the bad. There are lots of things to consider when thinking about the review process.

• First, Should I even ask for them? If I ask for them, what do I say to my customers?
• Second, Should I respond to the reviews that people leave, good and bad ones? How do I respond to the bad reviews?
• Third, What do I do with these reviews and how can I use them to market my business?
• Forth, How can I manage them from one spot?

Key Stats about Reviews for Home Service Companies

• Over 40% of participants said that they have or would use Google to find a local home service business.
• 92% would seek out and consider online reviews before hiring a local home service business.
• 63% of respondents said they trust online reviews as much as personal recommendations.
• 51% of respondents said they would not hire a local home service business if they didn’t have any online reviews.

Local home service business owners can no longer afford to ignore online reviews, as indicated by the results of this survey. Without an active plan to request and receive positive online reviews, you are leaving a ton of business (and money) on the table. If you want to increase new customer acquisition, a strategy for generating positive online reviews is no longer optional. It is now a critical part of your marketing strategy.

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