Zero to Success: Building Business Without Capital - Aisha Bengai

We explore how to start and grow successful businesses with zero capital through strategic knowledge, honesty, and creative partnership approaches.

• Every business has a way to start without capital - you just need to find it
• Creating pre-order groups using social media platforms builds customer trust while requiring no upfront investment
• Approaching institutions like hotels with cost-saving import proposals can generate significant profits
• Working with samples and offering added value (like logo customization) increases contract conversion rates
• When targeting retailers, prepare detailed contact lists and follow email pitches with in-person visits
• Sharing your unique selling proposition and compelling narrative creates interest in premium products
• Resilience is critical - even a $660,000 debt from a partnership gone wrong can be overcome with the right strategy
• Fast-moving, high-volume products create quick cash flow to rebuild after setbacks

Don't be money driven. You're building a brand, and a brand is a long-term investment. Focus on delivering value, and the profits will follow.

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Watch the video episode of this on YouTube - https://linktr.ee/konnectedminds