How Nic Sulsky Is Transforming Curling into a Mainstream Sport

Nic Sulsky on Growing Curling into a Mainstream Sport | Knup Sports Show Ep. 240

In Episode 240 of the Knup Sports Show, host Ryan Knuppel welcomes back repeat guest and serial entrepreneur Nic Sulsky, now the Co-Founder and CEO of The Curling Group.

After leading major gaming and fantasy sports ventures like Monkey Knife Fight and PointsBet Canada, Nic has taken a bold new path—revolutionizing the world of curling. In this episode, he shares how The Curling Group acquired the Grand Slam of Curling and is building out the first-ever professional curling league—Rock League, set to launch in 2026.

💡 Learn how Nic is combining live events, international athlete branding, streaming, social media, and live betting technology to transform curling from an Olympic hobby into a year-round, global sport with mass entertainment value.

🎯 What You'll Learn:

• Why curling is not the sport you think it is

• How 284M people globally engage with curling every Olympic cycle

• The plan to bring live betting to curling for the first time ever

• What it's like to build a new pro league from scratch

• How karaoke, bananas, and Limp Bizkit all made it into curling events 🤯

📺 Watch now to understand why curling could be the next breakout sport and how Nic’s team is making it happen with data, content, and innovation.

🔗 Links Mentioned:

• The Curling Group: https://rockleague.com

• Grand Slam of Curling: https://thegrandslamofcurling.com

• Follow Nic Sulsky on LinkedIn: https://www.linkedin.com/in/nicsulsky

📣 If you enjoyed this, please give it a like, subscribe, and let us know what you think in the comments!

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