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How Mark Phillip of RUWT & MetaBet Is Changing Sports Discovery and Betting Engagement

Author
Knup Sports
Published
Wed 28 May 2025
Episode Link
https://knupsports.com/show/241

Episode 241 – Mark Phillip of MetaBet and Are You Watching This?!

In this episode of the Knup Sports Show, host Ryan Knuppel sits down with industry veteran Mark Phillip, founder of Are You Watching This?! and MetaBet. Mark shares how he's built tools that help fans discover the most exciting live sports, how he's simplified sports betting UX, and why real-time engagement matters more than ever in today's media landscape.

They dive deep into:

  • The origin of RUWT and the first "Statue of Liberty" alert

  • How MetaBet is bridging the gap between sportsbooks and media companies

  • Simplifying betting language for new users

  • His latest project, ICantFindTheGame.com

  • The role of AI (or lack thereof) in sports excitement analytics

  • Startup advice from 18 years of experience in the space

If you’re building in the sports media, fan engagement, or sports betting space — this episode is packed with valuable insights.

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