How to Humanize Your Branding With Customer Stories

How to Humanize Your Branding with Customer Stories | Known For Podcast – Episode 1

There’s a difference between a review and a story. And your audience can feel it.

In this premiere episode of the Known For podcast, we pull back the curtain on how to create authentic, emotionally resonant customer stories that go beyond star ratings. We’re sharing the exact framework we use when interviewing real people — clients, patients, employees — to draw out human moments that make your brand unforgettable.

Whether you're a business owner, creative, or marketer trying to tell better stories, this episode gives you practical tips for capturing impactful testimonials on camera — even when people don’t know what to say.

What You’ll Learn in This Episode:

• Why reviews aren’t enough — and what actually builds trust
• How to make your customer stories feel more real and less scripted
• Our M.U.S.E. framework (Moments, Universalisms, Specifics, Emotion)
• Real client examples from dentists, nonprofits, and more
• Tips for better interviews — especially when answers are boring or vague
• How video brings emotion to life in ways text never can

About the Show
Known For is a Griffith Media podcast recorded on the Volume Wall at Big Screen Studios in Dallas, Texas. Produced by the Griffith Media team, we talk all things brand storytelling, content creation, and how to turn what you’re known for into consistent content that moves people.

Links & Resources:
Learn more about our agency: https://www.griffith.media

Book our studio: https://www.bigscreentx.com/

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