The ever-changing advertising landscape with Greg Graham

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Greg 'Sparrow' Graham is a veteran of the media industry with over 52 years of experience. Sparrow's shares his journey from a mail boy to running a consultancy, the evolution of advertising and media, the importance of local connections, and the future of the industry as it adapts to new challenges and technologies.

02:49 Sparrow's Journey in the Media Industry

06:11 The Evolution of Advertising and Media

07:36 The Importance of Local Connection in Media

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