Formula 1’s Sean Bratches On Reimagining A Legendary Racing Brand

KindredCast heads back to London to catch up with Sean Bratches, the recently appointed Managing Director, Commercial Operations for Formula 1. Sean, a 27-year veteran of ESPN, tells LionTree CEO Aryeh Bourkoff about his F1 remit and the steps he’s taking to launch a formidable commercial effort and bring the venerable brand into the future.

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