#69 Eddie Whittingham – How to Build a 7 Figure Business Without Investment

Eddie Whittingham built and sold a 7 figure cyber-security business in four years without investment. He is now the founder of GoFounder.com, a supportive online community for startup founders. GoFounder covers everything from branding, getting that first sale, crowdfunding, hiring, investment all the way through to how to sell your business.

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(00:00) Introduction
(03:37) The false business information that's online
(05:25) Eddie Whittingham's background
(07:28) How to build a scalable business with your skillset
(09:46) Developing a series of products versus one product 
(12:18) How do you leverage different platforms for development? 
(14:44) The mental side of entrepreneurship
(16:29) Doing what's nearest to the money
(20:13) Waterfall vs agile model of development 
(21:23) How do you make a brilliant product?   
(24:38) How do you validate your ideas?
(27:28) Why do you advise against getting investment? 
(31:51) How much advice do you need to take from an investor?
(33:10) When do you need to get investment?
(37:17) How do you scale a business?
(41:00) Doing things that don't scale
(43:56) When shouldn't you scale a business?   

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