#63 Darragh Lucey – How to Capitalize on The Creator Economy

Darragh Lucey is cofounder of Yooni. Yooni is a machine learning career guidance tool which simplifies the university course searching process. Darragh is also the founder of Grade Academy which aims to transform the way Leaving Certificate students study.

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(00:00) Introduction
(04:59) Building social platforms is slow and gradual
(07:31) Taking the first steps & people's impressions
(08:44) Analyzing data and pivoting
(10:58) Key person of influence & finding your why
(13:43) Gary V, hustling & documenting
(15:17) Building engagement & converting into sales
(18:09) How do you build a platform & business online?
(21:42) Using Fiverr to your advantage
(24:10) Developing processes and systems online
(27:43) Building a community through storytelling
(29:32) Creating multiple platforms for your audience
(33:20) 1000 True Fans online
(35:00) The challenges to scaling & searchability
(38:55) Money made for yourself vs. a company
(41:29) Opportunity to monetize online

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