#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs

Apply to Work with Voics: https://www.voics.co/schedule-youtube

Join Aura: https://www.aura-app.ai/

Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q

(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo  
(05:16) Losing Creativity as the Business Grew  
(08:22) Moving to a Unit Economics Business Model  
(11:50) Equity Dilution and Planning for an Exit  
(13:04) How Much Do Investors Really Help?  
(15:01) The Biggest Drivers Behind Spacegoods’ Growth  
(16:12) Shifting from Meta Ads to Influencers and YouTube  
(17:43) Founders as the Face of the Brand?  
(20:58) Is Community Building Actually Worth It?  
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products  
(30:54) The Truth About High-Ticket Dropshipping  
(33:24) Three Ways to Scale an E-Commerce Brand  
(33:43) Why Retail Margins Can Beat DTC  
(36:16) Challenges of Expanding into the U.S. Market  
(41:01) Spending £500k a Month on Ads  
(46:07) Struggles with Managing a Team  
(49:26) Keeping Top Talent and Avoiding Corporate Culture  
(53:14) Why Matt Wants to Leave the UK

Support the show