1. EachPod

Seal the Deal Before You Knock! Mastering the Pre-Listing Package

Author
Knolly Williams
Published
Mon 18 Aug 2025
Episode Link
https://realestateonair.transistor.fm/episodes/seal-the-deal-before-you-knock-mastering-the-pre-listing-package

Summary 
This episode reveals the secrets to winning over sellers before you even meet them. It delves into the strategy behind a professional pre-listing package, a powerful tool designed to showcase your expertise, build immediate trust, and secure a listing. The discussion provides a step-by-step guide to creating a compelling package that positions you as the clear choice, making the in-person listing presentation a formality rather than a competition.

Key Takeaways

  • First Impressions are Everything: Learn how a well-designed pre-listing package acts as your professional introduction, proving your value, authority, and commitment to a high-quality process before your first meeting.
  • What to Include for Maximum Impact: Discover the essential components of a winning package, including a professional bio, a comprehensive marketing plan, a list of recent successes, and compelling client testimonials.
  • Turn a Presentation into a Conversation: Understand how sending a pre-listing package shifts the focus of your in-person meeting from "why should I hire you?" to a more collaborative and personalized discussion about their needs.
  • Leverage Both Physical and Digital: Explore the benefits of creating a high-end physical package for a "wow" factor, while also having a digital version for efficiency, speed, and easy sharing.

Topics:

  • Pre-listing package
  • Real estate agent
  • Win listings
  • Seller lead generation
  • Real estate marketing

Call-to-Action Listen to the full episode on your favorite podcast platform and start winning more listings today!

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