Real Estate Marketing Ideas: Stop Doing Social Media

Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.

Catch every episode in the series to get the full picture, and put these moves into play by Monday.

Summary
This episode is a breath of fresh air for agents feeling burned out and frustrated by the social media hamster wheel. The discussion challenges the conventional wisdom that you must be a social media guru to succeed in real estate. Instead, it provides a powerful blueprint for building a hyper-local, referral-based business using proven, high-impact marketing strategies that don't rely on algorithms or viral videos.

Key Takeaways

• Back to the Basics: Learn why old-school marketing methods are more powerful than ever. The episode highlights the value of tangible marketing, such as direct mail, local event sponsorships, and pop-by gifts, which can build more authentic, long-lasting relationships than digital-only communication.
• Master Your Sphere of Influence (SOI): Discover that your most valuable leads are likely already in your phone. The discussion provides a step-by-step guide to nurturing your database, leveraging past client relationships, and staying top-of-mind so you can generate a consistent flow of warm referrals.
• Become a Hyper-Local Expert: Learn how to position yourself as the go-to expert in your local community. The episode provides strategies for creating a local newsletter, hosting a community event, or volunteering for a local charity to build your reputation as a trusted authority.
• The Power of the Follow-Up: Understand that the deal is often made in the follow-up, not the initial meeting. The episode highlights the importance of creating a consistent and non-salesy follow-up system that provides value and keeps you top of mind without being intrusive.

Topics:

• Real estate marketing
• Sphere of influence (SOI)
• Local marketing
• Referral-based business
• Direct mail

Call-to-Action

Ready to get off the social media hamster wheel? Listen to the full episode on your favorite podcast platform and transform your marketing strategy!

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